ExpenseMonkey is an AI-powered expense management platform for freelancers and teams. They used LinkStorm to overhaul their internal linking and saw a huge jump in organic visibility in just 3 months:
- +60% improvement in average keyword rankings
- 7x increase in organic traffic
- 10x more impressions in Google Search
The Challenge: Internal Links Were Holding Them Back
ExpenseMonkey has been actively publishing high-quality blog content to drive organic traffic and build topical authority in the financial literacy and expense management space.
Their articles cover everything from budgeting tips to tax deduction strategies, and while the content quality was strong, they needed more to establish meaningful search visibility.
The missing piece? Effective internal linking.
Specifically, here were the key challenges they were facing:
Manual linking didn’t scale
With new content going live weekly, manually managing internal links was quickly becoming a time-consuming process. As a result, some articles, particularly the older ones, were getting buried in the archives.
Missed linking opportunities
Their high-quality content wasn’t getting the attention or the link juice it deserved.
Even with a basic strategy in place, many relevant links were never added. ExpenseMonkey needed a more reliable and consistent way to link its content library properly.
The Solution: LinkStorm’s AI-Driven Internal Linking
To overcome their internal linking challenges, ExpenseMonkey turned to LinkStorm.
The tool scanned their entire site and started suggesting contextually relevant internal links within minutes.
Over the course of 3 months, they used LinkStorm to build a stronger, smarter internal link structure. Here are the key benefits they saw:
Old pages got a second life: LinkStorm rediscovered buried articles and connected them to fresh content.
Contextual links, not just keyword matches: AI understood the meaning behind the content and suggested links that made sense to readers and search engines.
Anchor text that worked: Instead of generic phrases, LinkStorm used descriptive, on-topic anchors found directly in the text.
The result? Nobody puts it better than ExpenseMonkey’s co-founder:
“LinkStorm has definitely moved the needle for us.” —Jaroslav Filak, Co-Founder of ExpenseMonkey
In addition to saving time and money, LinkStorm dramatically improved ExpenseMonkey’s internal linking structure, which also boosted the company’s site-wide metrics and enabled them to achieve SEO-relevant KPIs.
The Result: Skyrocketed SEO Metrics
After just 3 months of using LinkStorm, ExpenseMonkey saw clear, data-backed improvements in their organic performance.
Here’s a breakdown of the results, based on Google Search Console data:
Average keyword position jumped by 60%
Many pages moved from the mid-40s into the top 20.
Impressions grew 10x
As their pages climbed the SERP rankings, they began to appear far more frequently for relevant user queries.
The team saw a 10-fold increase in search impressions, which is equivalent to a staggering 900% surge.
Organic clicks rose 7x
It’s no secret that a high SERP position is correlated with an equally high organic clickthrough rate.
This generated a steady stream of new users without requiring additional publication or link-building efforts.
Smart internal linking is a SEO game changer
ExpenseMonkey didn’t change their publishing pace. They didn’t hire an SEO agency. They just connected their content more intelligently.
The best part? It was all automated.
Smarter links—not more content—made all the difference.
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