RS Gonzales runs a specialized SEO and digital marketing agency focused exclusively on HVAC contractors across the United States. Their clients range from brand new businesses to established operators competing in some of the most aggressive local markets in the country.
RS Gonzales uses LinkStorm to scale internal linking across dozens of client websites and generate measurable local SEO gains without relying on expensive backlink campaigns. Their results include:
You can listen to an edited audio excerpt of that conversation below.
The challenge: winning local SEO with limited budgets
RS Gonzales faces a unique challenge in the HVAC industry: helping small contractors compete against well-funded national competitors.
HVAC is one of the most competitive local industries in the U.S., with many contractors competing against private-equity-backed brands that have massive marketing budgets.
‒ Sarah Gonzales, Founder of RS Gonzales
With monthly pricing plans ranging from $2,200 to $5,000 for full-service digital marketing, RS Gonzales needed to be strategic about what moves the needle without breaking client budgets.
Their content-first approach worked well: producing local, authoritative content about HVAC systems tied to specific markets. After a year, their startup clients would typically have 100+ pages on their websites, far more than the average local home services business.
But they were facing these problems:
Manual internal linking didn’t scale
“When you’re looking at dozens of clients with 100-page websites, manual internal linking would be very time-consuming,” Sarah notes. “Yet everything we’ve seen shows that internal linking is a small, targeted, focused thing you can do to move the needle without spending a lot of money.”
Content hierarchy was unclear
With so much content, search engines and AI engines needed help understanding how blogs supported service pages and how everything fed into the home page for important keywords.
Old content got buried
Legacy blog posts from 2017 and earlier had valuable information but lacked the internal linking structure to help them perform.
Their strategy relies on publishing authoritative local content at scale. Over time, client sites often grow to 80 or 100 pages or more. Without structure, this content quickly becomes a liability instead of an asset.
RS Gonzales needed a solution that would let them manage internal linking across their entire client portfolio efficiently without sacrificing quality or control.
The solution: scalable internal linking for agencies
RS Gonzales applies a clear hierarchy to every site.
• Home page targets core money keywords
• Service pillars cover major offerings
• Sub service pages expand each pillar
• Blogs and supporting content reinforce the structure
Manual internal linking does not scale across dozens of client sites. With LinkStorm, the agency uses two complementary approaches.
• A blitz approach to clean up years of legacy blog content
• A surgical approach to boost specific service pages when rankings stall
This allows their team to deploy internal links quickly while staying focused on client priorities.
LinkStorm allows us to turn large volumes of existing content into an internal linking system that actually supports service pages and drives results.
‒ Sarah Gonzales, Founder of RS Gonzales
Real world results across three client scenarios
1. Reviving legacy content in Dallas Texas
The situation:
Proactive Air Conditioning entered as a client with 57 existing blog posts. None were ranking and there was no internal linking structure.
The strategy:
RS Gonzales rebuilt their website in the first month and used LinkStorm’s automated link building functionality to create internal links among the blogs and to newly-rewritten service pages.
The results:
This surgical internal linking approach helped boost their Google Business Profile results and generated a significant increase in calls and website clicks for “near me” services in the highly competitive Dallas-Fort Worth market.
Business interactions increased by 103% compared to the same period the previous year, all in one of the most competitive HVAC markets in the country.
2. Expanding into a new local market in Arizona
The situation:
Accurate Air had operated for decades in Tempe, Arizona but wanted to grow visibility in nearby Scottsdale.
The strategy:
RS Gonzales added more Scottsdale-specific content to their website. The company also had 50+ legacy blogs dating back to 2017 that lacked specific location information. Using LinkStorm, they added contextual internal links to this older content, connecting it to their Scottsdale-focused pages.
The results:
The strategic internal linking drove more traffic and boosted rankings for dozens of high-intent keywords related to Scottsdale.
Accurate Air now ranks competitively in Scottsdale despite being physically located in Tempe, proving that smart internal linking can help local businesses expand their service areas effectively.
Ranking in just 2 months for a brand new HVAC business
The situation:
Buckeye Comfort Solutions launched with a brand new domain and no backlinks or traffic history.
The strategy:
To give the startup a fast boost right out of the gate, RS Gonzales ran surgical internal linking using LinkStorm. They made sure all service pages in each pillar (Air Conditioning Services, Heating Services, Electrical Services) were connected, and built links from blogs to relevant service pages.
The results:
The strategic internal linking paid off immediately. Buckeye Comfort Solutions quickly achieved #1 rankings in Mentor, OH for all their most high-value keywords.
For a brand-new business with no backlink profile or traffic history, this demonstrates the power of proper internal linking structure from day one.
Scale Your Agency Without Scaling Your Hours
RS Gonzales proves that agencies don’t need massive budgets or extensive resources to deliver enterprise-level SEO results for their clients.
By leveraging LinkStorm’s automated internal linking, they:
- Manage 100+ page websites across dozens of clients efficiently
- Deliver sophisticated SEO strategies at accessible price points
- Help small businesses compete against private equity-backed competitors
- Scale their agency without proportionally scaling their hours
Whether you’re working with startups or established businesses, in competitive metro markets or smaller cities, smart internal linking can be the difference-maker your clients need.
And with LinkStorm, you can deliver those results profitably without adding dozens of hours to your workflow.
Leave a Reply